Marketing With Pay Per Click Campaigns

Posted January 20 2014
If you want to grow your business, it is likely that you have considered paid advertising campaigns as part of your marketing strategy.

If you want to grow your business, it is likely that you have considered paid advertising campaigns as part of your marketing strategy. In-person marketing certainly has nostalgic value, but online marketing is the best way to target a worldwide marketplace of consumers.

Paid ads can be displayed on many of the major social sites, like Facebook, Twitter, or LinkedIn. They can also be displayed on search engines, like Bing, Yahoo, and Google. Although you will need to learn the intricacies of each, the pay per click principle is the same regardless of where your ads are placed.

What is Pay Per Click?

Pay per click is an advertising model used to guide potential customers to your website. You create an online ad with keywords, text, and images relevant to your business. The text and images should be designed to create a fast impression so viewers become instantly curious about your business.

Ads can either be displayed to a targeted audience or the whole internet. Many individuals will see your ads displayed, but not every person will be curious about your products or services to click on the link to your website.

With pay-per-click advertising, you only pay for every individual person who sees your campaign and clicks through to your website. The pay per click principle is the same regardless of ad placement.

Increased Brand Visibility

Pay per click can also be a great way to gain brand visibility. Even if individuals do not visit your website, they will still see the ads displayed in their news feed or Google searches. This builds awareness about your brand even when you are not paying for clicks.

Paid advertising campaigns are popular for driving up web traffic. They have a number of advantages:

  • PPC ads can display within 24 hours of ad creation
  • Wide reach advertising to let you tackle the entire web or create a targeted campaign for your audience
  • Campaigns can be monitored, tweaked, customised, and managed throughout for flexible advertising solutions
  • Ability to set your target click-through rates or daily minimum campaign rates

Optimise Your Pay Per Click Campaign

There are a number of tips that will help you optimise your first PPC campaign. It is important to get the keywords and images right to attract the maximum number of clicks.

Here are a few tips to help you achieve a better conversion rate:

  • Research keywords
  • Create campaigns with keyword relevant ad groups
  • Use a landing page with optimised keywords and similar design to your ads
  • Use a call to action in your ad text (i.e. Visit Our Website, Sign Up Today, etc.)

If you haven't run PPC campaigns before, getting expert advice will save you time and research. Many digital strategy companies specialise in optimising paid advertising campaigns and can help you choose the keywords, graphics, and text to give you the biggest return on investment.

Ready for PPC? Contact Ambion Digital to talk to one of our online marketing experts.