Tips for Making Your Web Design More Attractive

Posted January 02 2015
Web design is a crucial part of a successful business. In this digital era, your website is a valuable asset that represents your brand online.

Web design is a crucial part of a successful business. In this digital era, your website is a valuable asset that represents your brand online.

As your website will speak or even sell on your behalf 24/7 online, you want it to look great and be an effective tool that brings a high conversion rate, big sales volumes, and a positive image for the company.

The most important key to build a successful website is making it easy to read with access to your products and services information. Make it too complicate and you can expect your visitors to quickly leave to other sites.

Here are a few tips to make sure your potential customers visiting your website will linger longer and even make a purchase from your website.

1. Prominent Logo
You should have your business logo placed somewhere prominently on the website and link it to your homepage for easy navigation. The logo must be a high resolution image and the recommended position is on the upper left hand side of every page across the website.

2. Keep it Simple
Nobody wants to read a messy webpage. A clutter of images, links, and too much text distracts too much from the main objective. Opt for a simple look with minimal visuals and short but informative texts to keep people interested and staying on the site longer.

3. Elegant Colour Palette
To go with the clean and simple layout, basic neutral shades of colour are recommended to use as the main colour palette of the website to give a clean and modern look. You can add some brighter shades for headlines, menu bars, and important images to draw the eyes to the essential content. Do not forget to choose the shades that go along well with, or enhance the colours of your logo to create a harmonious design.

4. Unique Photography
Generic photos scream boring. It is not the impressions you want to give to your visitors and potential customers. It is better to create your own quality photographs or purchase professional stock photos that will compliment the written content and make your website look professional.

5. Good Looking Fonts
Same as other design elements, the font used on your website must be simple, clear, and easy to read across all devices. Make sure to keep the typeface easy to read as well with enough spacing. Avoid font styles that go against your company image. For example, if your business does not have anything to do with cartoons or children contents, avoid Comic Sans.

6. Avoid Flash
Flash looks impressive and gives a luring appearance. But as long as it is still not the most user and search engine friendly solution, it is still something to be avoided.

To make the most of your website, you would want it to be easy to search via the search engines and be able to function on mobile operating systems without the need for any plug-ins.

We hope these simple rules will help you improve your website design and bring you more customers. What are the rules you swear by for your web design?